Email Marketing Expert
I help you ride the waves of email marketing to speak the language of your ideal customer AND make the sale.
Over here, we’re all about making dreams happen—for everyone.
Why hello there. So glad to see you!
Whatever brought you here to my virtual doorstep will always be a magical influence, as far as I’m concerned. I hope you feel the same.
Doing things a little differently than the status quo? Me too.
As a creative, out-of-the-box business owner—what I like to call a dreamer—you’re no stranger to shattering the status quo.
You’ve built something truly one-of-a-kind, something that leaves a lasting mark where others only wish they could.
But let’s be real: no matter how bold and brave you are, you can’t do it all.
Maybe you’ve been wrestling with an email sequence that just isn’t clicking, or you’ve sent out a few emails, but the response has been crickets.
You’ve probably thought, “I really need to step up my email game, especially with all the shifts happening on social media.” But figuring out the next step? That’s where things get tricky.
And the idea of diving into A/B testing to find out what really resonates with your audience? That’s a whole other level of daunting.
Here’s the thing: your email strategy does need a revamp. But you don’t have to tackle it alone.
That’s where I come in.
The Creative Struggle: Converting Innovation into Sales
You’ve got the vision, the passion, and the drive to shake up your industry. But when it comes to email marketing, something’s just not clicking.
Maybe you’ve dabbled in traditional marketing, only to find it doesn’t quite capture the magic of your brand.
Or perhaps you’re juggling so much that writing and managing email campaigns feels like climbing a mountain.
Here’s the thing: as a creative thinker, you don’t need just any marketing strategy—you need one that’s tailor-made for your unique business.
You need email copy that speaks your audience’s language, blending authenticity with impact and turning your creative spark into real results.
I’m here to help.
A once-in-a-while email strategy doesn’t work in today’s era of marketing, especially if you’re launching something new or wanting to nurture your audience.
I take all the stress and unrest out of that process for you.
Email marketing is one of the most powerful, lucrative tools you can utilize in your business. Studies show that for every $1 you spend on email marketing, you get a $36 ROI.
Not everyone has the skills to write emails that will get you that return though. That’s why I’ve put my skills as a storyteller, a psychology enthusiast, and someone who has had to fight their way into every opportunity to work for you.
Cause I’m a dreamer too.
I work to create an email strategy that allows your ideal client to find you—and not only that, beg to work with you.
Every business has a story to tell. I’d love to make it my job to tell yours.
“We don’t have control over social media and more importantly, we can’t offer an actual experience via social media. Because of this, our goal on social media should be to give an introduction, the handshake and invite them to a place like your website where you can paint a more complete picture of who you are, what you do and take them on a journey aimed at converting people to your list. Social media is an important part of this strategy because it is the first step, but we have to continue the process on our websites and email marketing strategies so that they are all working in tandem.”
— Jenna Kutcher, Email Marketing Expert
Working with me might be right for you if:
👉You’re struggling to find your marketing voice.
Your brand is anything but ordinary, so why settle for ordinary marketing? You need email copy that reflects your distinct voice and resonates with your equally creative audience.
👉You’re overwhelmed by the marketing grind.
You’re the brains behind an amazing business, but with so much on your plate, who has time to plan, write, and manage email campaigns? I do. Let me handle the details of your email marketing, so you can stay focused on what you do best—bringing your out-of-the-box ideas to life.
👉You have inconsistent sales despite your creativity.
You’ve built something incredible, but inconsistent sales are holding you back. My email marketing strategies are designed to convert your creativity into cash, guiding your audience from interest to action with well-crafted emails that turn readers into buyers.
👉Your audience doesn’t seem consistently engaged.
You know your audience is out there, but reaching them in a way that sticks is a challenge. I’ll create email campaigns that not only capture attention but also build lasting relationships, ensuring your message isn’t just read—it’s remembered.
Brands I’ve Loved Working With:
Kind Words
“But the best thing about Dena is that you won’t simply gain a new writer or employee; you’ll gain a new friend.”
“If you’re looking for someone who is dependable, an excellent communicator, and a strong writer, then you need Dena. I worked with Dena for over a year, and she always went the extra mile because she doesn’t just do things; she does things well. She is also extremely honest and trustworthy, and she always has your best interest in mind.
Dena is also very caring and kind. I can guarantee you that as a client, you will be treated with the utmost respect. She really does take the time to listen to you—really listen—and understand what it is you’re asking. But the best thing about Dena is that you won’t simply gain a new writer or employee; you’ll gain a new friend.”
— Bri Loomis, Acquisitions Editor, Harper Collins Publishing
“You NEED Dena on your team!”
“If you want a copywriter that will grab your readers with conversational words Dena is your girl! She wrote an awesome article and working with her was a blast. She was punctual, energetic, and made sure to get the message across in a clear way. You NEED Dena on your team!”
— Summer Sharma, Marketing Expert
“In addition to being a gifted storyteller, she is also skilled at analogies and examples, weaving in allusions and other illustrations as needed to accomplish the task of demonstrating her point.”
“Dena’s writing has a way of inviting the audience into a deeper realization, escorting her audience into a clearer view of the topic, whether it be a specific situation, a general approach, or even a personal revelation. In addition to being a gifted storyteller, she is also skilled at analogies and examples, weaving in allusions and other illustrations as needed to accomplish the task of demonstrating her point. To top it off, Dena’s wording also gently invites the audience to “higher ground,” whether it be a change of a mindset, a direction, or a lifestyle.”
— Emma Hatcher, White Arrow Editorial Services, LLC
Why Email Marketing? Why Now?
In a world where social media algorithms are unpredictable, email remains your trusty sidekick for reaching your audience. But it’s not just about hitting “send”—it’s about sending the *right* email. The kind that speaks directly to your audience’s needs and positions your products or services as the perfect solution.
With expertly crafted email copy and savvy strategy, your emails won’t just sit in inboxes—they’ll spark action, build loyalty, and drive sales. Imagine a marketing approach that works as hard as you do, one that truly gets your business and amplifies your message to the right people. Sounds pretty awesome, right?
Ready to Supercharge Your Marketing?
Your business is one of a kind—so why should your email marketing be any different? With my help, you’ll get a strategy that’s as innovative and impactful as your work. Together, we’ll transform your creative ideas into compelling email campaigns that not only grab attention but also deliver the results you deserve.
If you’re ready to see how customized email marketing can elevate your business, let’s connect.
My work has helped brands grow exponentially. Here are just a few statistics to keep in mind when you consider working with me:
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50% increase in three months in online store sales.
A number of my clients have online stores to point to—I have helped bring sales up by 50% in just three months!
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Email open rates steady at 30% (compared to industry standard of 21.33%)
What can I say? People love my emails.
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Email list boosted in one year by 75%
Having an email list involves…having an email list, amiright? Getting you to your list goal is part of what makes me stand out.
About
I’m Dena, Creative Copywriter.
I’m an email marketing expert, disability screenwriter, author, and a really good listener.
For as long as I can remember, all I’ve ever wanted to be was a writer. I grew up dreaming about writing the next great American novel, and later on dreamed of making films & TV in a full-time capacity.
Then I got sick.
After being diagnosed with a rare disease, I got the wake up call of my whole life–everything had to change. I have not only had to completely change the course of my life in a very short time, but I’ve faced setbacks and hurdles that most couldn’t dream of, including the full-hearted realization that I am Neurodivergent.
I’ve found the most healing in art, creativity, and alternative ways of looking at life. I write emails that are alllllllll about bringing that same healing to your people by showcasing your amazing business.
I figure something good has to come of all this—and that might just be helping you help more people like me. Not only that, but when you hire me, you’re also getting over a decade’s worth of writing experience.
I’m a copywriter, yes, but, unlike other copywriters, I am also a filmmaker, an artist, and a storyteller. I get to know you and your brand in a unique way to tell your story in the way it deserves to be told.
I have been managing, fighting, surviving (choose your verb) chronic illness for several years now. I have seen just how ugly the world can be, and that’s why I want to help you.
That’s why I walk by starlight; even in the darkness of the world, there is always a light shining out. I believe you are that light, showing the way for so many who need healing. The dreamers.
Get in touch.
We’d love to hear from you!
Book Your Call
Ready to chat about how we can level up your business? Book a FREE Discovery Call with me below. We’ll chat for an initial 15 minutes to give me an idea of your current strategy, your goals, and whether we are a good fit. Afterwards, I send you a proposal!